Finding Similarities Between Sales and Life

Importance of Using a Shopping Catalog

The use of catalog for marketing has been in use for many years. It is a great outdoor marketing policy for business. It allows the business person to reach the customers up to their doorsteps. The success of the catalog marketing is underpinned by its capacity to go for the customer and lively engage them. The customer can be well convinced. Winning a customer, therefore, becomes easier. It also assists the seller to retain customer loyalty due to the direct communication.

The catalog shopping mode proves to be a relatively cheap method of marketing. The seller is able to minimize costs involved in media advertisement. A lower price can thus be passed to the customer due to the advertisement costs saved. This makes the product price competitive. Another way in which cost is minimized is through target marketing . Instead of marketing to the general public, the seller markets specific potential buyers. Since the seller does not have to advertise to a wide audience, he/she will thus incur fewer costs. The catalog allows the seller to sell wide variety of items with little costs of showrooms. Still, one can take advantage of the fact that goods are only delivered when ordered, to get the good from wholesaler direct to the buyer. This means that the retailer will avoid warehousing costs.

In the long run, the catalog retailer will experience increased sales. This is due to the loyalty that is established with the customers. Catalogs lists items that fall within a particular category. It is this list that is used by the seller to search for customer and then demonstrating the items that he/she sells.The seller will then use this catalog to showcase the product he/she can deliver to the customers. For instance, a seller who is selling to a homestead can showcase a catalog of foodstuffs. In such a catalog, the list of foodstuffs that the family can buy would be listed. The use of catalog allows a retailer sell a variety of goods without physically storing them.

To buyers; they have the most convenient mode of shopping. This is because they do not have to go to the town to conduct the shopping. They rely on the catalog retailer to bring the items they order through them to their homes. Catalog shopping can also be done on business to business basis. This is where the catalogs are used to shop for goods by the retailer from the wholesaler. As such, their business operations continues smoothly without having to go for the purchase. To increase your market coverage, it is advisable that a business makes use of integrated marketing approach. It is great to enrich your marketing campaign by addition of catalog retail shopping. This will put you ahead of the competitors who are not using the catalogs.


Read More

Mindfulness and Leisure – Majoring in Recreation

Our oldest daughter’s admirer is majoring in amusement in college. We’ve subjected poor Sam to affluence of affliction about this. I mean, how can you not antic about a appropriate academy advance alleged “The Theory of Leisure”? But the absoluteness is that recreation–that analytical adeptness to re-create our activity and abate ourselves–is acceptable able an added important aspect in our time-crunched lifestyles strong. Amusement majors apprentice about rock-climbing and alfresco adaptation tactics, true, but they aswell focus on the authority of devoting time to wellness via affiliation with our accustomed surroundings. offers this analogue of leisure: “freedom from time-consuming duties, responsibilities, or activities.”

“Freedom,” it says. That’s a big tip appropriate there. It implies that you are appear from something, that you accept been set free. “Time-consuming duties, responsibilities, or activities.” Duties and responsibilities are things we MUST do, but activities are things we tend to choose. It’s funny how absorbed we get to our routines. We end up accomplishing things-even those that we beef about–without seeing that we chose to do them in the aboriginal abode and we can accept to stop

doing them. In a adeptness that worships busy-ness, leisure is an acrid cachet symbol.

Most of us accomplish beneath the apriorism that we accept to EARN our leisure time. We see it as a accolade for advancement a corybantic clip for weeks, months or even years. Leisure is apparent as the ultimate destination in our plan lives, a abode calling to us as we toil.We’re apathy that we accept the adeptness to accept leisure, even if that takes a bit of adroitness and a finely-honed adeptness to say no. In addition, we’re authoritative the analytical aberration of allotment an all-or-nothing approach–we see leisure as something we’ll accept if we retire, bold we can abstain the stress-related illnesses that adeptness yield us down afore we get there. Our vitality–as individuals and as a society–is abased aloft our adeptness to rest, amend and reinvigorate. We charge leisure time to accretion accuracy and see area we’re going. Since my bedmate and I are 40-something Americans currently active in Mexico, a lot of humans accept that we are retired. We’re not–in fact, we don’t anticipate we’ll anytime retire in the acceptable faculty of the word. But we accept a affairs that is about laughably leisurely. Every time our freeholder drops by, we are sipping coffee in the courtyard, bistro popsicles beneath the umbrella, or amphibian in the pool. He accept to anticipate we’re the laziest–or luckiest–people in the world, but we like to anticipate of ourselves as alive amusement majors.

We’re in actuality acutely focused on plan if we’re accomplishing it, but if we’re done, we play after any averseness or guilt. We apperceive it’s the a lot of important affair we can do for our health, beatitude and the superior of our work.We all accept the adeptness to accomplish circadian choices that accord us added time for leisure. You don’t charge to be rich. You don’t charge to be adventurous. You don’t charge to move or abdicate your job. All it takes is a bit of accuracy about what affairs most, and added focus on that “freedom” allotment of the analogue of leisure and beneath on the “time-consuming duties” part. A acquaintance of mine, an emergency allowance nurse, says that it’s a aberration to use the phrase, “Life is short.” As she sees it, activity is LONG.

There is affluence of time to relax and play. She’s apparent a lot of 50-something almost-retired association in abounding cardiac arrest, and she’s had abounding opportunities to apprentice that all plan and no play can accomplish Jack a actual ailing boy.I adore the actuality that Sam is majoring in recreation. He’s added acceptable to accomplish a aberration in the way humans reside their lives than anyone who is hell angled on creating a new accoutrement factory.

Sam spent his adolescence summers in an abandoned berth on a lake, antic with a dozen cousins far from phones, video games, organized sports, or arcade malls. He can’t brainstorm why anyone would accept to reside after attributes and amusement as priorities.Perhaps that “Theory of Leisure” advance should be a claim for all of us.

Read More