Importance of Using a Shopping Catalog
The use of catalog for marketing has been in use for many years. It is a great outdoor marketing policy for business. It allows the business person to reach the customers up to their doorsteps. The success of the catalog marketing is underpinned by its capacity to go for the customer and lively engage them. The customer can be well convinced. Winning a customer, therefore, becomes easier. It also assists the seller to retain customer loyalty due to the direct communication.
The catalog shopping mode proves to be a relatively cheap method of marketing. The seller is able to minimize costs involved in media advertisement. A lower price can thus be passed to the customer due to the advertisement costs saved. This makes the product price competitive. Another way in which cost is minimized is through target marketing . Instead of marketing to the general public, the seller markets specific potential buyers. Since the seller does not have to advertise to a wide audience, he/she will thus incur fewer costs. The catalog allows the seller to sell wide variety of items with little costs of showrooms. Still, one can take advantage of the fact that goods are only delivered when ordered, to get the good from wholesaler direct to the buyer. This means that the retailer will avoid warehousing costs.
In the long run, the catalog retailer will experience increased sales. This is due to the loyalty that is established with the customers. Catalogs lists items that fall within a particular category. It is this list that is used by the seller to search for customer and then demonstrating the items that he/she sells.The seller will then use this catalog to showcase the product he/she can deliver to the customers. For instance, a seller who is selling to a homestead can showcase a catalog of foodstuffs. In such a catalog, the list of foodstuffs that the family can buy would be listed. The use of catalog allows a retailer sell a variety of goods without physically storing them.
To buyers; they have the most convenient mode of shopping. This is because they do not have to go to the town to conduct the shopping. They rely on the catalog retailer to bring the items they order through them to their homes. Catalog shopping can also be done on business to business basis. This is where the catalogs are used to shop for goods by the retailer from the wholesaler. As such, their business operations continues smoothly without having to go for the purchase. To increase your market coverage, it is advisable that a business makes use of integrated marketing approach. It is great to enrich your marketing campaign by addition of catalog retail shopping. This will put you ahead of the competitors who are not using the catalogs.